Last revised: 23rd May 2018

Alcaline UK take your trust seriously, and our goal is to safeguard your privacy while providing you with the best possible experience using our products and services. Alcaline UK Limited provides this notice explaining our information collection practices when customers inquire about, use or purchase our products and services, and when carriers, drivers, warehouse personnel and distributors inquire about or move loads for or do business with Alcaline UK Limited.

This Privacy Policy applies to personally identifiable information (“Personal Information”) collected from customers, carriers and drivers, including, without limitation, information collected through this website. The terms “you” and “your” shall include and/or reference the individual user of this website and, when applicable, the business entity for which the individual user of this website serves as an agent, independent contractor or employee thereof.

By accessing or otherwise using this website, you acknowledge that you have read and understand this Privacy Policy and that Personal Information you provide may be processed and used in accordance with the terms of this Policy.


Personal Information about Customers

In the course of inquiring about or using Alcaline UK Limited products or services, or registering on or using our websites you may be asked for, among other things, the following Personal Information: your name, e-mail address, postal address, telephone number, fax number, business contact information, communication preferences, and other registration information. Alcaline UK Limited may also request payment information that, in some cases, may constitute Personal Information. In addition, Alcaline UK Limited may obtain market data on customers and potential customers from third-party sources; this information may include limited Personal Information, such as contact details of company representatives.

Personal Information about Carriers/Drivers

In the course of inquiring about or moving loads, or registering on or using our websites you may be asked for, among other things, the following Personal Information: your name, e-mail address, postal address, telephone number, business contact information, communication preferences, docket information, carrier number, truck/equipment type; other registration information; insurance information; and service profile information. Drivers may also submit images of paperwork such as invoices and bills of lading and to search for available load requests and to confirm load acceptance; this information may, in some cases, constitute Personal Information. Alcaline UK Limited also obtains basic carrier information from public or other third-party sources; this information may include limited Personal Information, such as contact details of carrier representatives, as well as carrier insurance information.

Location Information and GPS Data

Drivers may also provide status updates (including location information) about Alcaline UK Limited loads they are moving. Such status updates may be provided to Alcaline UK Limited by telephone calls, text messages, and website entries.

In addition, carriers may provide Alcaline UK Limited access to GPS data generated by their fleets in order for Alcaline UK Limited and its customers to be able to track loads and to determine or predict delivery times. The bulk of this GPS data is managed by a third-party GPS aggregator, which obtains authorization from carriers to provide Alcaline UK Limited access to the GPS data. In some cases, however, Alcaline UK Limited obtains access to GPS data directly from carriers via independent links. Although the GPS data tracks the trailers and trucks in which GPS devices are installed, the data may be considered Personal Information to the extent it may be linked to individual drivers. The processing of such GPS data is subject to the privacy policies of the respective carriers and the third-party GPS aggregator, which are responsible for compliance with applicable data protection law. Alcaline UK Limited will use the GPS data it accesses from carriers only for the purpose of tracking loads and enabling its customers to track their shipments and, as necessary, for other legitimate business purposes described below (see section of the Privacy Policy, “How Alcaline UK Limited Uses the Information”)

Personal Information about Personnel of Warehouses/Distributors

Personnel of warehouse facilities used in connection with Alcaline UK Limited loads and of distributors of Alcaline UK Limited customers may be asked for the following Personal Information when they register on our websites: name, e-mail address, postal address, telephone number, business contact information, and other registration information.

Technical Information

Alcaline UK Limited may also collect certain technical information when you visit our web pages, including device information (such as the type of browser you are using, the type of operating system you are using, and regional and language settings), your Internet Protocol (IP) address and the domain name of your Internet service provider, aggregate data about the number of visits to a site or service, and/ or aggregate data about the pages visited. Where IP addresses are deemed Personal Information under local law, Alcaline UK Limited will treat this information as Personal Information.

We may combine information we receive online with other information you have provided to us and with information from other sources to improve our knowledge of you, to help us provide quality service and to provide and customize our products and services. Where we combine non-personally identifiable online information with Personal Information, we will treat the combined information as Personal Information.


Alcaline UK Limited uses the Personal Information it collects to provide its products and services to customers and for other legitimate business purposes, including:

  • to respond to inquiries about our offerings;
  • to coordinate with shippers, consignees, carriers, drivers, warehouses, distributors and other supply-chain participants on the dispatch and delivery of loads;
  • to tender loads to carriers;
  • to track and provide updates on the status and location of loads;
  • to create and manage accounts (including online accounts);
  • to process and collect payments and to make payments;
  • to process claims received in connection with our services;
  • to perform auditing, invoicing, and reconciliation activities;
  • to provide customer support and respond to requests, questions and comments;
  • to offer products or services that may be of interest;
  • to communicate by email, mobile text (SMS) messaging, push notification, telephone call or other means;
  • to ease use of our products and services and websites by eliminating the need to re-enter information;
  • to display website content customized to customer interests and preferences;
  • to assist us in the development of new products, services, website and apps and/or the improvement of our existing products, services, websites and apps;
  • to obtain feedback and to support and enhance our sales, marketing and advertising efforts;
  • to evaluate and improve our business operations and business intelligence, including our ability to address customer needs;
  • to cooperate with government officials or parties in litigation under process of law or regulation, or as otherwise required or permitted by law;
  • to comply with applicable law and our policies;
  • to protect the security or integrity of our products or services, and/or to enforce the terms governing their use;
  • to detect and protect against safety threats or destruction of property, including threats to our IT systems and other assets; and/or
  • to detect and protect against fraud, criminal activity and other legal liabilities

In addition, Alcaline UK Limited may use and store non-personally identifiable information, including anonymized and aggregated data, for various purposes, including, without limitation, to generate reporting and to improve the design and content of our products, services, websites and apps, and Alcaline UK Limited may share this data with third-parties.


Alcaline UK Limited may disclose Personal Information of customers to supply-chain participants such as drivers and carriers, warehouses, and distributors to the extent necessary to coordinate, execute and monitor shipments, to provide service you have requested or authorized, and for other legitimate business purposes consistent with this Privacy Policy. Alcaline UK Limited may also disclose Personal Information of carriers and drivers to customers and supply-chain participants for such purposes.

Alcaline UK Limited may disclose Personal Information to its affiliates in the Alcaline group of companies. We may also disclose Personal Information to our service providers to perform tasks on our behalf for business purposes consistent with this Privacy Policy. We may also work with service providers such as Google Analytics to analyze user statistics and interactions with our website and apps. In addition, when push notifications are sent to your mobile device, your Personal Information is disclosed to the provider of the push notification service (Apple Push Notification for iOS devices and Google Cloud Messaging for Android devices). The privacy policy of the relevant service provider applies to the use and disclosure of your Personal Information by these services.

In addition, Alcaline UK Limited may disclose Personal Information in connection with a sale of assets or if Alcaline UK Limited or a Alcaline group affiliate is acquired in whole or in part by or merged with another company


Communication Preferences

Alcaline UK Limited may send you communications by email, mobile text (SMS) messaging or push notification. You may opt out of such communications as described below. You may not opt out of mandatory service communications that are part of certain Alcaline UK Limited services and are necessary for the performance of such services.

Promotional Emails

Alcaline UK Limited may send emails to customers (including their employees) that promote the same kinds of products and services Alcaline UK Limited is presently providing them, or similar kinds of Alcaline UK Limited products and services that may be of interest to them. You may opt out from receiving further promotional emails by following the instructions included in these emails.

SMS Text Messaging

Certain Alcaline UK Limited services utilize SMS text messaging. For example, we may use text messaging for general service notifications. Before you receive any text messages from Alcaline UK Limited, you will be notified about our use of text messaging and asked for your consent. When you use these services you may be subject to messaging and data charges from your wireless carrier, depending on your wireless data plan and rates.


Alcaline UK Limited has implemented technical and organizational security measures to help protect your Personal Information against the risk of loss or, alteration or unauthorized access, use or disclosure.


Personal Information you provide through this website is transferred to our affiliates and service providers outside the European Union. In general, countries outside the European Union have not been determined by the European Commission to provide an adequate level of data protection.

Personal Information that we provide to our affiliates outside the European Union is transferred pursuant to the European Commission’s Standard Contractual Clauses in order to ensure adequate protection of that information.


Your Personal Information will not be stored for longer than is necessary for the purposes described in this Policy, or to otherwise meet legal requirements.


Our website does not currently contain any forms or mechanism to collect data. If this changes then the following statement will apply:

Like other websites, our websites may use your domain, IP address, device and browser information to help diagnose problems with Alcaline UK Limited products and services and equipment, to administer the products and services, and for security purposes.

Our websites may also use “Cookies,” which are pieces of data sent from a Web server to a Web browser that enable a Web server to identify users that visit a site hosted by that server. Alcaline UK Limited may use Cookies in order to identify you to our websites so that Alcaline UK Limited can provide more customized information and services to you. In general, if you choose, you can disable the use of Cookies by reviewing your browser’s preferences and options.


Individuals have rights as data subjects under applicable data protection law. You may exercise these rights, in accordance with applicable law, free of charge or (where warranted) for a reasonable fee. These rights include:

  • the right to request access to your Personal Information
  • the right to have your Personal Information corrected or erased or restricted
  • the right to withdraw any consent you have provided to our processing of your Personal Information
  • the right to object at any time on legitimate grounds to our processing of your Personal Information, including profiling
  • the right to object at any time to our processing of your Personal Information for direct marketing purposes, including profiling

You may request to exercise these rights by contacting us as specified in the “Contact Us” section below. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to information or acting on your request to exercise your rights.

Please note that you also have the right under applicable data protection law to lodge a complaint about our processing of your Personal Information with a data protection supervisory authority


Data Controller

Alcaline UK Limited is the controller of Personal Information collected through this website and the related operations described in this Policy.

Legal Basis for Processing

We provide services and products to businesses, not consumers. We process the Personal Information we obtain in order to provide our services and products and for other legitimate business interests, as described above (see section of the Privacy Policy, “How Alcaline UK Limited Uses the Information”).

In the exceptional case where we provide services to an individual (rather than to legal persons), our processing of Personal Information about that individual may be necessary for the performance of our services contract with that individual.


Alcaline UK Limited may change this Privacy Policy at any time, and will notify you in an appropriate manner, including by posting the changed or amended Privacy Policy on our products and services.


If you have questions about this Policy or about how Personal Information we collect is used by Alcaline UK Limited, please contact us:

Alcaline UK Limited
Alcaline House
Units S-V, Lympne Industrial Estate
Kent CT21 4LR
United Kingdom


  • "Just a quick note to once again thank you and your team for their professionalism and support during this very sensitive job."
  • "You have been classified in CLASS A and your final score is 100%”
  • "I would like to say thanks to you and everyone at Alcaline for the fantastic service that we have received throughout the time that you have been operating for us."
  • "May I use this opportunity to thank you for your support on this account thus far. Our friends are extremely demanding and there was not a single issue raised against any of the work you carry out on our behalf. I would take this as a compliment !!"
  • "You meet all the requirements for our Company and are an example towards other companies."
  • "on a parting note, II still think you guys are one of the most professional and organised outfits on the market, or certainly that we deal with."

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